SMME Management Cum Laude 2016 – UNISA

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A Brand is a term, name, design, logo, symbol or other feature that distinguishes an organization or product from its rivals in the eyes of the prospective customers and customers. Good Brands are successfully used in business, marketing, and advertising. Name brands may be distinguished from generic or store brands.

Your Brand should be catchy – easy to remember, and needs to be descriptive of your Business, Products and Services.

The Business Owner, in collaboration with the management team, marketing team and creative experts – brainstorm to find a suitable Brand. Once established and communicated, it is recommended to not change it again. Well-known Brands are Nike, Canon, Toyota, Nikon, Porsche to name a few.

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